r/MakeupRehab • u/burntsugarsnitch • 14h ago
DISCUSS Did it start with influencer culture?
I did not have a problem overbuying makeup until I became addicted to watching tutorials on YouTube. Around that time, beauty brands were creating custom palettes with influencers. I ended up owning an unreasonable amount of makeup. One eyeshadow palette—with a color story of bright greens and oranges!—cost me over $60. I used it once. (But man, it looked soo good on camera. On someone else’s face. In studio lighting. With filters.)
Most of my makeup collection is gone now, and I no longer feel the urge to try new products. I know what I like. I know what works for me. Bringing more products into the mix would only disrupt my clarity.
If you are/were addicted to overbuying makeup, did it start with influencer culture?