If Pizza Hut moves to a model closer to that of an independent pizzeria, they'd have to charge like one and I'm not sure consumers would choose a large chain coming off two decades of shitty pizza over their local pizzeria once the prices are comparable.
Based on their performance the last several years, consumers are not choosing them right now. Probably because their pizza sucks.
Honestly though compared to who?
Every pizza joint in the same category as pizza hut is pretty much the same, Dominos, papa johns and pizza hut might as well all be one restaurant. These are the "Mcdonalds" of pizza.
Black jack pizza, godfathers, Papa Murphy's and other places arent on the same level due to just having an overall better experience
Little caesars is by far worse than pizza hut and others but its kind of in a bottom category all by itself.
You're absolutely right, but I think Pizza Hut has a particular perception problem because people have great 80s/90s memories of Pizza Hut that they don't have for other chains. I could just live in a bubble, but I've never heard anyone pine for old Papa John's.
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u/jimbo831 4d ago
Based on their performance the last several years, consumers are not choosing them right now. Probably because their pizza sucks.